Inspired by Cold Storage’s mission in bringing all things Fresh, including products and innovative ideas, RushMax has designed a series of activities to ensure invited guests experience the Freshness of the brand. Upon arrival, guests were entertained by a unique vegetable orchestra performance which used more than eleven types of vegetables as instruments.

For a full experience, guests were taken on an immersive food journey, sampling top quality and imported products that are available in Cold Storage. The event generated positive word-of-mouth and excitement surrounding the new concept store with many media and influencers commenting on how they have enjoyed the non-stereotypical launch format.